CASE STUDY

August 28, 2014

ITC LIMITED AUG 28, 2014

Agri Business Division

ITC Limited is one of India’s private sector companies with businesses in FMCG, hotels, paperboards & specialty papers, packaging, agri-business, and information technology. The company’s agribusiness is one of the largest exporters of agricultural products. E-Choupal, an initiative by the company, has enhanced the competitiveness of Indian agriculture by empowering farmers through the internet. This strategy has already become the subject matter of a case study at Harvard Business School. The Agri-Business Division (ABD) of ITC Limited is among the large buyers, processors and exporters of various crops in India – creating a global benchmark as the single largest integrated source of quality agri-crops in India.

Relationship to Biodiversity

Agriculture and agricultural practices can have a significant impact on biodiversity, altering habitats and affecting ecosystems, ultimately leading to biodiversity loss. As a company directly dependent on farmers and their produce, ABD through its extension services engages with them to adopt better and more sustainable practices.

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